I recently just completed a free-lance job for a mailer. This was fun. It was mailed in green velum envelopes which fit the idea that they have transparent transaction processing, so you could see the very fancy stapler through the envelope. The stapler was fun to dress up. It originally was just your regular stapler. The mailer used VDP (variable data printing) which incorporated the font I designed: STAPLES SQ. The recipient's first name was written out in staples. The font was also used on the website or PURL (personalized URL) which the mailer called out to. VDP in and of itself isn't all that new but what can now be done to make it even more personalized and fun is getting cooler all the time.

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